Table of Contents
Key Takeaways
- YouTube is growing subscription costs exterior the US, affecting each particular person and household plans.
- The value hike ranges from 30% to 50% in most international locations.
- The value hike makes YouTube costlier than Spotify Premium and Apple Music.
YouTube has raised its costs a number of occasions during the last three years. The final main value bump within the US occurred in July 2023, adopted by a global value hike in November 2023. Lower than a 12 months later, YouTube is once more mountain climbing its membership charges for subscribers exterior the US.
A number of customers on Reddit (2) report receiving an e mail over the weekend informing them of a big improve of their YouTube subscription price. In some instances, the hike is as a lot as 50%. The upper costs will go into impact in November.
The upper subscription price applies to each particular person and household YouTube Premium plans. In Eire, Belgium, the Netherlands, and Italy, YouTube’s Household plan will value €26 from November, up from €18 — a rise of €8. The person plan can also be getting costly by €2 to €14 in these international locations.
In Switzerland, the Household subscription value is rising to 34 CHF from the present 24 CHF. The person plan can also be getting costlier at 18 CHF, up by 2 CHF. Equally, in Sweden, the YouTube Household subscription price will improve from 179 SEK to 279 SEK.
Whereas many of the Reddit studies are from European customers, Google can also be jacking up YouTube Premium costs within the Center East, Singapore, Thailand, and Indonesia. YouTube already hiked its subscription costs in India by 15-20% in late August.
Do notice that should you pay for YouTube Subscription by means of the iOS App Retailer, you would possibly see an excellent greater value bump from the November billing cycle.
We have now reached out to YouTube to get a full record of nations the place the costs are growing.
Value improve makes YouTube costlier than its rivals
In case you are sad with YouTube’s newest value hike, you would possibly wish to examine Spotify or Apple Music as a substitute in your music streaming wants. Many Redditors declare the revised subscription price makes YouTube the costliest streaming service amongst its rivals.
YouTube’s newest value improve comes because it explores new methods to push advertisements to common customers. After rolling out unskippable advertisements on good TVs final 12 months, the corporate just lately introduced Pause advertisements. They’ll seem in your TV display if you pause a video.