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ByteDance, the creator of the wildly fashionable video-based social media app TikTok, has quietly launched a brand new app referred to as Whee. It’s a photo-sharing platform seemingly aimed to rival Instagram, Snapchat, BeReal, and the likes. The brand new app is obtainable to obtain from the Google Play Retailer and the Apple App Retailer in some markets exterior the US.
TikTok maker launches Whee, an obvious Instagram clone
Whee debuted on the Play Retailer with none fanfare. ByteDance says the app will supply a extra intimate and genuine photo-sharing expertise between buddies. “Whee is a brand new social app created to maintain you related along with your shut buddies via life’s spontaneous moments,” the official description reads. “Seize and share real-life images that solely your folks can see, permitting you to be your most genuine self. Whee is the perfect place for shut buddies to share life moments.”
In accordance with APKMirror founder Artem Russakovskii, Whee is at the moment out there in over a dozen international locations. Whereas we couldn’t obtain the app, Android Authority might. Nevertheless, the app didn’t work, displaying an error when making an attempt to log in (you may seemingly log in along with your current TikTok account). Utilizing a VPN didn’t assist. As such, we are able to’t let you know what makes Whee completely different from current social media platforms. The screenshots offered by ByteDance give away a factor or two.
From what we are able to see, Whee is an intimate model of Instagram. It enables you to share images along with your shut buddies. Maybe it’s a standalone app equal of Instagram’s Shut Buddies filter. When enabled, your posts and tales are solely seen to your chosen buddies. Whee could perform equally, letting buddies share reminiscences with out permitting the entire world to see them. It’s barely completely different from BeReal, which inspires customers to share real-time images with out modifying them.
TikTok already has an Instagrame clone
Apparently, that is the second Instagram-inspired app ByteDance has launched in latest months. TikTok Notes debuted in April as a brand new platform to share images with notes. The corporate describes it as “a life-style platform that gives informative photo-text content material about folks’s lives.” It goals to make TikTok Notes the final word vacation spot for sharing journey suggestions, cooking recipes, and different types of content material that will require textual content notes alongside images and movies.
Whereas TikTok Notes is designed to allow you to share content material with the general public, Whee is a extra intimate social media platform. It seems the TikTok maker took Instagram and separated it into two completely different apps for various use circumstances. Time will inform whether or not ByteDance plans to launch the brand new app within the US the place TikTok is dealing with a nationwide ban. The corporate has till January 2025 to promote the app or exit the nation, until it will get a courtroom order blocking the ban.