T-Cell takes the Google messaging app route with its perks program

Abstract

• T-Cell has rebranded its T-Cell Tuesdays app to T Life, however the app nonetheless provides the identical offers and perks.
• T-Cell additionally launched a brand new rewards program referred to as Magenta Standing, which incorporates T-Cell Tuesdays perks.
• Some new perks supplied via Magenta Standing embody reductions on Hilton lodges, rental automotive advantages, $5 film tickets, and reductions on live performance tickets.

As soon as upon a time, T-Cell Tuesdays was the one identify you wanted to know with the intention to wrap your head across the third-largest US service’s rewards program. However these less complicated days are actually firmly previously, as T-Cell is on a rebranding spree, the likes of which we’ve not seen since Google bought its messaging app dependancy below management.

Final month, we realized the T-Cell Tuesdays app was transferring to a brand new residence: T Life. Certain, it was a clunky rebrand, but it surely appeared like a easy one-to-one switch, and it made sense if the corporate needed to increase its perks past a once-weekly cadence. The transfer to T Life is now full, as a current replace to the Tuesdays app has formally modified its identify.

However T-Cell threw us one other curveball at present when it introduced a brand new rewards program referred to as Magenta Standing. The top-scratching half is that Magenta Standing would not exchange T-Cell Tuesdays — the truth is, T-Cell Tuesdays offers shall be included as Magenta Standing perks. Confusingly, all of this may be accessed within the T Life app.

So to recap, the T-Cell Tuesdays app has been rebranded to T Life. In the meantime, T-Cell Tuesdays perks are actually a part of a broader rewards program referred to as Magenta Standing. The service’s weekly advantages will nonetheless be referred to as T-Cell Tuesdays, however a handful of latest offers and a few present plan advantages, along with Tuesday drops, will fall below the Magenta Standing umbrella.

Now that you have your head across the rebrand, we will speak in regards to the new perks being launched with Magenta Standing. The headliner is a 15% low cost on Hilton lodges and plenty of of its sub-brands, like Hampton Inn and Waldorf Astoria. T-Cell can also be serving to out with rental vehicles, providing to cowl the price of refueling or recharging at Greenback and Hertz, respectively. Each month, the corporate may even provide $5 film tickets, beginning with the discharge of Bob Marley: One Love on Valentine’s Day. Lastly, the service is providing 25% reductions on tickets to some reveals at Dwell Nation amphitheaters, in addition to expanded entry to its Live performance Perks profit.

The remainder of this modification is marketing-minded reorganization at greatest. Plan advantages like Netflix On Us — which simply bought so much much less helpful for a lot of prospects with the shift to an ad-supported plan — will now be marketed as a part of this Magenta Standing program. It isn’t clear if all present prospects will acquire entry to this program or if it’s going to be restricted to solely these on Magenta or Go5G plans, however T-Cell says the brand new rewards system will start to roll out on February 13.