Google’s Pixel gross sales are down, Samsung’s Galaxy gross sales are up, and the US smartphone market retains sliding

The corporate behind Android captured lower than 2% of US smartphone shipments in Q1 2024


  • Google Pixel shipments have fallen beneath a 2% share of the US market in Q1 2024, whereas Samsung continues to thrive, with its Galaxy S24 collection being a key driver for development.
  • Opposite to Google’s decline, Samsung noticed a 4% improve in market share, crediting new Galaxy AI options for attracting clients and boosting gross sales.
  • General smartphone gross sales proceed to slip, however Android flagships like these from Samsung look like gaining floor within the US.

Whether or not you propose to hold onto your telephone for so long as attainable otherwise you desire to improve yearly, producers are nearly anticipated to launch a brand new collection of flagships yearly. That being stated, the worth of those units continues to rise, prompting many shoppers to profit from what they already personal. Now, new statistics point out that telephone shipments are falling within the US, and Google could also be seeing that pattern mirrored in Pixel gross sales.


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Counterpoint Analysis has printed new knowledge suggesting that telephone shipments within the US have dropped 8 % year-over-year within the first quarter of 2024. Whereas the analysis agency didn’t particularly cite Google’s numbers for Q1 2024, the corporate’s telephone gross sales made up 2 % of the margin reported throughout the identical interval final yr. Nonetheless, it was consolidated with TCL gross sales within the first quarter of 2024, with each corporations reporting small numbers – this means that Pixel cargo numbers have dipped beneath that 2 % threshold.

Samsung stays above the fray

Samsung was an outlier within the knowledge compiled by Counterpoint Analysis. In Q1 2024, the corporate noticed its market share of US telephone gross sales develop to 31 %. That is notably a rise from the 27 % recorded in the identical interval final yr. The researchers behind the report cited the Galaxy S24 collection as a key driver for the corporate. Regardless of its flagship pricing, it appeared that customers have been nonetheless keen to spend money on the telephone.

Graphs detailing US smartphone shipments by brand in Q1 2023 vs. Q1 2024.

Supply: Counterpoint Analysis

These numbers is probably not an entire shock to those that heard about Samsung’s Q1 2024 earnings. Consolidated income for the corporate got here in at round $51 billion, and the corporate credited its S24 collection on the time. Particularly, evidently the flagship line’s new Galaxy AI options are drawing curiosity from shoppers. In comparison with the primary three weeks after the Galaxy S23 collection launched, Galaxy S24 gross sales rose 8 % within the three weeks following its launch. Within the US, particularly, gross sales elevated by 14 %. Though Apple’s iPhone remains to be pretty dominant within the US, Android flagships appear to lastly be making a dent in its stronghold.

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