Google’s pending antitrust verdict has it scrambling to persuade iPhone customers to change to Chrome


  • Google and Apple have a long-standing enterprise relationship, however Google’s presence because the default search engine on Safari is below scrutiny by the DOJ.
  • Google struggles to persuade iPhone customers to change to Chrome, with the present proportion at 30%.
  • The EU’s DMA guidelines may present a possibility for Google to draw extra iPhone customers by providing Chrome as an alternative choice to Safari throughout system setup.

Regardless of their standing as rivals within the working system and smartphone market, Google and Apple have cast an intensive enterprise relationship. From introducing RCS messaging to iOS to integrating Gemini AI into Apple Intelligence and combating undesirable monitoring, Google and Apple have constantly demonstrated their capacity to work collectively as trusted companions.


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A small change that can have a huge effect

Nevertheless, one side of Google’s and Apple’s enterprise that is still nearly undisclosed is Google’s presence because the default search engine on the Apple Safari browser. Final yr, a trial in opposition to Google, initiated by the US Division of Justice, revealed that Apple receives a 36% lower of Google’s search income from Safari. Moreover, Google handed out round $20 billion to Apple to protect its place because the default search engine for Safari customers. But, the looming antitrust case in opposition to Google may doubtlessly disrupt these long-standing agreements with Apple.

Google struggles to persuade iPhone customers to change to Chrome

As reported by The Info, the DOJ’s antitrust case in opposition to Google will attain a remaining verdict in a couple of months, figuring out the destiny of Google because the default search engine on iPhones. This impending verdict has the potential to considerably disrupt the tech trade, because it may power Google to sever its long-standing ties with Apple and discover alternative routes to succeed in iPhone customers.

The Google Discover feed on a Google Pixel 7a

Google has already pledged to extend the variety of Chrome searches on iPhones to 50% by 2030. Whereas the quantity now sits at 30%, a slight improve from 25% 5 years in the past, Google appears to be delayed and won’t be capable of fulfill its objective. Because the outlet says, the method has confronted setbacks since mid-2023.

As extra iPhone customers flip to Chrome for search, Google will finally must pay much less cash to Apple and defend its enterprise from antitrust circumstances, principally specializing in the corporate’s anticompetitive practices. In case Google loses the continuing antitrust case, it should ditch ties with Apple, leading to dropping round 70% of searches executed on iPhones.


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Convincing iPhone homeowners to change to Google Chrome from Safari is not any simple job. Safari comes pre-installed on iOS units and is deeply built-in into the Apple ecosystem, providing a seamless search expertise. Simply as you can’t simply persuade Android customers to change to a brand new browser, the identical holds true for iPhone customers.

However there is likely to be hope for Google — in Europe

Nevertheless, there is likely to be a silver lining to Google in Europe. As a part of the EU’s DMA guidelines, Apple and Google are required to permit customers to freely select their browser, search engine, and digital assistant when organising their system for the primary time. This rule change, ranging from iOS 17.4, presents a major alternative for Google. Apple prospects within the EU are actually offered with a listing of the 12 hottest browsers within the App Retailer, together with Google Chrome, providing a possible various to Safari.

If Google needs to encourage extra iPhone customers to change to Google Chrome, specializing in convincing new European prospects could possibly be simpler than attempting to persuade present Safari customers. Sweetening the pot by including AI options to Chrome may additionally assist Google transfer extra customers away from Safari. Nevertheless, this technique additionally signifies that Google would change into extra depending on the European market, which may have its personal dangers and challenges.

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