Google thinks Shorts-style movies within the Play Retailer will supercharge app discovery

Abstract

  • Google Play introduces “The Play Report,” a brand new video sequence to assist customers uncover the most recent and best Android apps, together with hidden gems.
  • The sequence is curated by Google’s editorial staff and can spotlight new releases, high picks, and professional suggestions.
  • The movies function an motion button for fast app set up, aiming to streamline app discovery and save customers time.


The Google Play Retailer is a treasure trove of apps, however it may be exhausting to search out the diamonds within the tough. Fortunately, the platform has plenty of nice assets that can assist you out, together with month-to-month editorial picks, new releases, and a kid-friendly program for teacher-approved app choice. Google is now including video to the combination with The Play Report, a brand new Shorts-style sequence highlighting the most recent and best Android apps, together with hidden gems that you just won’t have discovered in any other case.

Google Play is dropping a brand new video sequence referred to as “The Play Report” that can assist you discover the apps and video games you want. The sequence will spotlight new releases, high picks, and hidden gems, all curated by Google’s editorial staff. Play Report movies might be displayed prominently on the high of the Play Retailer homepage for choose customers in america, just like how YouTube Shorts seem on YouTube’s homepage on desktop.

A number of episodes might be accessible for every sequence, hosted by “professional voices, from creators to Googlers,” in line with a Google weblog submit. In the mean time, nonetheless, solely announcement movies can be found, however Google says new episodes might be launched over the subsequent few weeks. Those that aren’t at present part of the pilot will proceed to see the same old promotional playing cards on the high of the Play Retailer, however they’ll watch the movies by way of the platform’s YouTube, Fb, and Instagram accounts.

Google desires to avoid wasting you time by letting consultants inform you which apps and video games are value your time and a focus, so you’ll be able to spend much less time scrolling. The search large hopes to make app discovery fairly a breeze with its new video sequence.

The movies embrace an motion button on the backside of the display screen to rapidly obtain and set up the app being promoted. In the meantime, Google beforehand took a considerably perplexing method to app discovery by concealing the helpful set up button for some apps within the Play Retailer’s search outcomes. This forces customers to navigate to the total app itemizing in an effort to set up it. Nonetheless, this habits is not current for all outcomes and apps.

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