Google Nest’s Reddit AMA did not impress because the service is a large number

Reddit’s “Ask Me Something” posts give common customers an opportunity to attach with all types of noteworthy figures — together with engineering groups from in style tech firms. There’s often an underlying promotion angle, however redditors excuse that as a result of they’re allowed to ask, properly, something.



However nothing’s forcing AMA topics to truly reply any questions, which the r/googlehome subreddit realized on March 28. That is when the Google Nest staff dropped in to say good day however promptly didn’t reply any of probably the most upvoted queries.



Mysterious motivations for public outreach

What was Google attempting to perform?

Whereas nowhere close to as offensively disastrous as Jose Canseco’s Q&A or Woody Harrelson’s agent’s hilariously misguided Rampart promotion, the Nest crew’s arguably low-effort AMA was roundly rebuked. This is not Buzzfeed and I will not be quoting nameless social media customers to flesh this out, however respondents rained down a laundry checklist of complaints on the seemingly well-meaning and cheery-eyed group.

They do hear

Google Residence for net lastly provides digital camera historical past and clip downloads

The spartan Google Residence for net interface is studying new tips

It is nothing private, in fact, and all people was largely well mannered if agency. In any case, we do not know what every dev’s position is, what sort of assets they’ve, and the way they is perhaps hamstrung by the tradition and calls for of working at a tech large like Google. However as a number of feedback talked about, a fast have a look at r/googlehome would yield a trove of consumer wishes.


Significantly, the suggestions’s proper there. I can let you know proper now Google clients need:

  • Distant debugging and settings management
  • Dependable speaker grouping
  • A simple strategy to cease the voice assistant from repeating instructions again
  • Extra constant integration with third-party programs like Mi Residence
  • Matter assist

Bam. 5 of the highest six posts on the subreddit proper now. See how simple that was? Did not really want an AMA for that, did we?

And the way that explains product churn and poor characteristic parity

OK, I am going to again off — devs are folks, too, in any case. And so they did reply some questions. An engineering supervisor did describe taking all consumer suggestions under consideration, together with what AMA respondents needed to say. So, presumably, they not less than learn the arduous questions, though they did not reply most of them.

A Nest security PIN pad on a sideboard with a geometric runner


Google did supply replacements and retailer reductions when sunsetting the Nest Safe and Dropcams

Google’s prime response did really make clear why Google House is such a large number — though it in all probability wasn’t the reply the engineer meant to offer. The preferred remark Google deemed worthy questioned the shortage of a cohesive product imaginative and prescient, and why new options preserve arriving whereas bought-in clients get left behind and present merchandise languish.

Google basically answered, “We discovered new know-how that might do the identical factor higher, however needed to rebuild the product and interface from the bottom up.” Implied is the shortage of assets wanted to keep up older merchandise whereas a wholly new characteristic occupies senior workers.

The countless cycle of launching, shifting on, after which cleansing up the mess

Or, why sensible residence gadgets love to interrupt

The multifaceted issues behind this are tied into the general growth course of, and massive firms with tons of various groups and instructions are particularly prone to fall sufferer. Promotion-driven growth, one of many {industry}’s worst-kept secrets and techniques, typically leads groups (and managers, specifically) to push new releases that fulfill metrics and justify promotion quite than refine present merchandise and enhance buyer satisfaction.


One more new characteristic

Google Residence can now provide help to make amends for your day by day Fitbit stats

Learn how you slept final evening earlier than working out the door within the morning

Typical post-launch assist, in addition to staff and useful resource allocation developments additionally play a component. Think about: A brand new product drops and clients find it irresistible. The accountable staff and its assets develop, enabling broader scopes, a longer-term imaginative and prescient board, and a much bigger, bolder start line. Anyone envisions a million-dollar concept, workers migrates to the brand new venture, and more and more damaged older options get much less and fewer consideration.

It is simpler to make just a few new, fascinating sensible residence gadgets constructed round one novel normal than it’s to gather long-term qualitative suggestions to show a brand new engineer right into a seasoned knowledgeable in code written months earlier than they joined the staff. So, options on already bought gadgets begin to malfunction. Instantly, it makes extra sense to run injury management, halt new upkeep, halfheartedly handle complaints, and ultimately mop the whole lot up and hope the consumer base likes the Subsequent New Product.


A Google Pixel Tablet next to a Nest Hub Max

The Pixel Pill and Nest Hub Max, two gadgets affected by middling assist

And, cruelly for the shopper, even competently end-of-lifing outdated gadgets and sunsetting unprofitable options often find yourself getting praised in Google’s promotion critiques. Ouch.

Google’s not alone; simply extra seen

And has probably the most assets

These points can occur at any firm. They’re virtually constructed into the MAMAA growth course of, however small firms see them, too, notably alongside unprecedented, surprising progress. However absolutely gigantic, multinational Google can afford a slate of proficient, skilled engineers to shore up the present expertise whereas additionally creating new, fascinating merchandise, proper?


A screenshot of the Professor from TV cartoon Futurama

Supply: Hulu

Professor Farnsworth would by no means let an outdated characteristic fall by the wayside

Oh my, no. Amid breakneck industry-wide adoption of incessant AI integration, together with the launch of Google’s personal Gemini mannequin, the downsizing and layoff bugs bit the Massive G similar to all people else. That bodes poorly for a secure Google Residence. For that matter, what if the 5 AMA contributors comprise the one remaining upkeep workers? In that case, I take again all of the snark (but it surely’s not simply them).

The devs are, apparently, working

And so they gave some substantive solutions

I like to finish these {industry} rants on a optimistic observe, and it is solely honest to level out the staff’s actual, tangible efforts towards enhancing the consumer expertise. Amongst Google Residence engineers’ present duties, per the AMA:


  • Native, offline interplay routing, eliminating the fixed web connection requirement
  • Porting older Nest gadgets (together with cameras and the Hey doorbell) to the present ecosystem
  • Increasing pure language recognition for creating new routines
  • Including direct gadget management by way of Google Residence for net
  • Refining the Google Residence app expertise throughout a number of platforms
  • Bettering Matter assist (I am skeptical, however that is one other rant)
  • Creating higher third-party gadget integration

They’re engaged on it

I attempted Google Residence’s new ‘Assist me script’ characteristic, and it would not appear all that useful

A promising concept, however my early impressions aren’t very optimistic

Some smaller options spherical out the staff’s supposed day-to-day actions, and if the flood of largely damaging suggestions is any indication, a lot extra work awaits as soon as these objectives are reached.

Will the Google Residence expertise ever be good? In fact not. And Google’s going the place no firm’s gone earlier than, as few have ever had the assets to even attempt integrating such a variety of electronics. We would not maintain our breath, however the engineers do seem like working.


Oh, and if you wish to pitch in your self, Google did use one AMA remark to helpfully supply a job software hyperlink. How considerate.

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